Although we all love the sweetness of candy, one of its most appealing features is its appearance, specifically its packaging. So here we offer you as a Halloween treat a selection of 10 design candy packaging.
Anagrama says that their visual solution for “Amado” by Hyatt, a Mexican artisan bakery and candy boutique, takes the fine art of traditional artisan bakery to a new and contrasting level of modernism that guarantees the brand will stand out.
The designer Tosh Hall worked on this packaging for an ice-cream brand from Mexico City. Bardot was “based on a clever idea and simple mark that started as a quick sketch and ended with a solution that was both bold and crafted, yet flexible enough to create an interesting system,” Hall says.
3. Awake Chocolate
Designer firm Tether decided that the branding and packaging for Awake chocolate needed to be approachable and gender neutral.
Fuzzco‘s label designs for Sweeteeth, a boutique hand-crafted chocolate company, were inspired by animal illustrations from children’s books.
5. Koala-la (Student Project)
Design student Claudia Jauwena redesigned packaging for Koala-la, a cotton candy in Indonesia, for a school project.
6. Zubi Candy Rocks
Sam Baliga designed this packaging for Zubi Candy Rocks with fantasy-inspired landscapes and fruits that take an isometric form. “The aim was to play with the idea of fantasy while maintaining a solid visual language,” Baliga says on his website.
Ken Lo of Blow created this gorgeous packaging design for Lugard, a sugar-free ginger candy company.
8. Bon Bon’s Candy House
Longitude Design‘s identity and packaging design for Bon Bon’s features a set of hand-drawn patterns. On their website, the creatives write that “the goal was to be fun, colorful and cheerful.”
Design Alex Smith helped to innovate in the snacking space while working at Snap Infusion. “Smart was intended to give adolescents to teens a healthier option to regular candy,” he writes. “The pieces themselves were yogurt coated fruit centers made with all natural ingredients.”
10. Sweet Botanicals (Student Project)
Anna Ahnborg‘s packaging for Sweet Botanicals as a student project issue by Louise Fili at SVA. “My aim was to create a packaging that would have an elegant, exclusive yet playful expression,” Ahnborg writes.
If you have created your own packaging designs with a logo, don’t miss the opportunity to participate in the HOW Logo Design Awards. Make sure you sign up before FRIDAY Nov. 4, 2016.