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This campaign of painting sport courts represents gender inequality in sport

Inequality between men and women is also present in the world of sport. ESPNW decided to denounce this in a very original manner: painting these differences in sport courts and tracks. In this way, they took advantage of the divisions each of these spaces have to represent data such as the tournaments that pay higher prizes to men or the time media dedicate to male athletes vs the time devote to their female counterpart.

The idea was carried out virtually during the retransmission of some female sports on ESPN. Later, it was taken to reality in different park courts, gymnasiums and clubs to photograph them and transform them into printed signs.

By the way, the agency behind this idea is Africa (Brazil).


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