A way of designing with better proportions
Although it’s not necessary to stick to the golden ratio every time you’re going to create a design, it can make your work to look more solid, different and comfortable to the eye.
Igna Sen, a Lithuanian graphic designer, decided to create a collection of colorful and minimalistic animal logos based on the golden ratio.
From a polar bear delineated in purple to a pink peacock with a pixelated tail, this isotypes demonstrate that the golden ratio can be used to create striking designs.
Take a look at this collection and take note of this designer that followed the rules: