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ArtsCase Talk: Isa Loren

Isa Loren (Spain) is an art lover. She looks for art in every corner and every moment. The painting has always accompanied her, she loves to create in all its forms. Isa is a member of the global ArtsCase artist community. She now combines her passion for art with her law studies, but she doesn´t imagine her life without creativity. We had a short talk with her and this is what she told us.

-Could you describe your creative process?

When I’m going to create, I need motivation and I find it in inspiration, that sometimes it comes alone and others I have to go out and look for it.

-What would you say is your strongest skill? 

The creativity.

-Who are the people who have influenced your aesthetics and your approach to design?

Since I discovered Paula Bonet, she changed my concept of drawing. Since then, it is a source of inspiration, as well as the photographs of Jamie Beck, which look like real classic paintings.

-Which is your favorite piece of art from your own designs? Why?

The girl with a knot in her throat. I started it with a specific meaning, but seeing how other people have another interpretation, I think it’s a wonderful thing. For me, that’s art.

-What type of project do you enjoy working on the most and why?

In all those who merge the creation and contribute some improvement.

-What are you passionate about besides your work?

Everything related to creativity, photography, writing, design…

Proust questionnaire

– What is your idea of perfect happiness?

Value and enjoy what really matters.

– What is your greatest fear?

To fail the people I love.

– Which living person do you most admire?

I couldn’t say one. My family, for the values they have taught me.

– What is your greatest extravagance?

I don’t have any.

– What is your current state of mind?

Rededicating time to art, that the studies moved me a little.

– What do you consider the most overrated virtue?

Looking for perfection. What’s really important is the essence.

– Which words or phrases do you most overuse?

Renew or die and synergy.

– Which talent would you most like to have?

I’d love to sing.

– What do you consider your greatest achievement?

More than the result, for me it is the path that teaches you to improve, with effort and constancy.

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